Wednesday, April 01, 2009

Review: Phil Vischer's Me, Myself, and Bob

Think failure is bad?

Try success.

That's the moral of Phil Vischer's Me, Myself, and Bob: A True Story About Dreams, God, and Talking Vegetables. As the creator of VeggieTales, Vischer watched sales go up 3,000% in just three years -- from $1.3 million in 1996 to $44 million in 1999 -- with sales expected to double again in 2000.

It didn't happen. Instead, his company went broke, and Vischer lost all rights to his characters in a lawsuit.

And no, Vischer hasn't lost his sense of humor -- but he is brutally honest about the mistakes that put him out of business . . . mistakes that boil down to the fact there were not enough people who shared his vision, and nobody to hold him accountable.

Sound familiar?

Vischer isn't the only one who's been undone by success, after all. Just off the top of my head, I can think of half-a-dozen pastors who followed the same trajectory, i.e. dreamed big, flew high, blew up.

(Come to think of it, many of those pastors were fans of the same business book that got Vischer in trouble!)

In short, there are plenty of books that tell you how to be a success.

This one tells you why that may not be a good thing.

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